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Marketing and Sponsorship

Nick Kyrgios, Kyrie Irving Collaborate On New Nike Shoe

Nick Kyrgios and NBA Boston Celtics point guard Kyrie Irving are "collaborating to create a new shoe," according to the HERALD SUN. The sneaker is part of the "Kyrie 5" line. Melbourne-born Irving debuted the shoe first, wearing it for Boston’s home game against the Brooklyn Nets on Tuesday. Kyrgios will wear a tennis version of the shoe throughout the Australian Open. Kyrgios said to sport and culture website Complex, "Yeah, it’s arguably the biggest moment of my career." Kyrgios and Irving started working on the project early last year, with Nike attracted to Kyrgios' "anti-country club personality." NikeCourt Footwear Product Dir Alex Restivo said, "We started diving into Nick and his interests and personality" (HERALD SUN, 1/8).

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