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Marketing and Sponsorship

Newcastle United Partners With London North Eastern Railway

Premier League side Newcastle United teamed up with London North Eastern Railway to "provide fans with discounted travel to games," according to SOCCEREX. As the club’s preferred travel partner, LNER will offer fans as much as 25% off advanced fares when they book on the company’s routes using their official club supporter number. The offer is not exclusive to matchdays, meaning supporters "will be able to take advantage of the discount to travel to various destinations" across the U.K. regardless of whether the Magpies are playing. The deal, of which financial terms were not disclosed, runs until May 23 this year, "just over a week after the conclusion of the Premier League season" (SOCCEREX, 1/3).

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