La Liga side Atlético Madrid CEO Miguel Ángel Gil Marín "decided to launch a crusade" so that fans can benefit from the revenue they help generate by supporting their teams, according to Javier G. Matallanas of AS. He also wants to "limit the money that goes to players, not with a salary cap, but with a limit on spending on salaries and transfer amortizations." Additionally, Gil Marín insisted on "regulating the relationship with agents." He said that there should be a rule to require clubs to "reinvest part of the revenue that we have in the development of (academy) players and facilities, but not just to give a better audiovisual image on the 25 matchdays, but to spend it on facilities to be used by fans on the 335 days a year when there is no football." Gil Marín: "We should return part of what they give us, and it is better to invest in them through infrastructure than to increase in an absurd fashion the salaries of players" (AS, 1/2). PALCO23 reported Gil Marín said, "What does it serve to make more if this money means that a player can have five Lamborghinis in his garage instead of two and his agent can have four houses and a ranch instead of two houses?" He proposed making the current recommendation -- which urges clubs to limit spending on salaries and amortizations to 70% of ordinary revenues -- a requirement. This "could halt the growing inflation of prices" (PALCO23, 1/2).
