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Marketing and Sponsorship

Marketplace Roundup: RFEF Names Iberia Official Airline

Gabriel Medina is repped by Brazilian agency Go4it.Corona

The World Surf League's official beer, Corona, announced Gabriel Medina as a global ambassador. Medina recently clinched his second world title (WSL).

La Liga side Espanyol reached an agreement with Turisme de Barcelona. Through the partnership, the club is looking to attract tourists to its matches, as it is currently "having attendance issues" -- its average crowd this season at its 40,500-capacity stadium is 18,574 (Espanyol).

Gurgaon, India-based sportswear brand Six5Six will replace Nike as the official kit sponsor of the Indian national football team starting with the 2019 AFC Asian Cup. Six5Six is also the kit sponsor of Indian Super League clubs Kerala Blasters and Pune City. Nike's contract with the All India Football Federation as kit sponsor ended earlier this year. Six5Six and the AIFF agreed to a five-year deal, which was facilitated by IMG-Reliance-owned Football Sports Development (ECONOMIC TIMES, 12/17).

The Spanish Football Federation (RFEF) named Iberia the official airline of the RFEF and its national teams until '21, with an option to extend for an additional two years. Iberia will provide transportation for the RFEF's travel (AS, 12/18).

Bundesliga side Hoffenheim partnered with fashion brand Falke through '20. Falke is now the official fashion partner of the club. Falke will have an extensive presence in club media and promotional campaigns (Hoffenheim). 

League Championship side Stoke City named Total Motion Vehicle Management its official vehicle partner. The new partnership allows Total Motion to promote personal lease deals for Stoke City supporters (Stoke City). 

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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