A screenshot shows the new website where fans can acquire England football gear.Fanatics
The FA signed a five-year deal with retailer Fanatics, which begins this month. Fanatics will have the rights to manufacture official merchandise and partner products across a range of categories and will also operate the official online England store, www.englandstore.com, and run all physical retail sites at Wembley Stadium. The FA will utilize Fanatics’ "vertical-commerce" model. Fanatics recently added the German FA (DFB) and Chelsea to its int'l portfolio, which already included Real Madrid, ManU, Man City, Everton and the European Tour. Fanatics Int'l President Steve Davis said, "The encouraging performance of the England men’s senior team at the World Cup this summer and the resulting feel-good factor felt by their fans around the world demonstrated that there is a strong bond between England and their supporters ... We are significantly growing our global capabilities, with manufacturing and distribution centers around the world and no matter where England fans are, they will be able to buy the latest official England products and merchandise."