The #VaiMedina (Go Medina) campaign was launched last week with Brazilian idols including Pelé, Neymar, Ronaldinho, Daniel Alves, Kaka and Gisele Bündchen to show Brazilian pride for Gabriel Madina, who is competing for his second World Surf League title. Gabriel entered the final event of the season, which began on Wednesday in Pipeline, Hawaii, as the leader of the world rankings (Go4it).
Irish convenience retailer Spar has "renewed its sponsorship" with the FA of Irealnd, with the new deal valued at €1M ($1.1M) and running through '21. Spar will "support Irish football at grassroots level." Under a separate commercial deal, Ireland's Séamus Coleman is Spar’s "official brand ambassador and the face of its healthy eating campaign," along with model Claudine Keane, the wife of former striker Robbie Keane (IRISH TIMES, 12/13).
Chelsea revealed a "shirtholders kit" designed by a fan and "selected after several rounds of competition." The winning shirt is inspired by Chelsea's '12 Champions League triumph, and "draws upon" former striker Didier Drogba's stats from that game (London DAILY MAIL, 12/12).
Figure skaters Jac Orie and Richard Plugge's Team Oranje secured Visma as a second name sponsor for at least five years, starting in '19. Norwegian company Visma provides business software, IT solutions for retail and IT-related development and consultancy. Both the skating and the cycling team will act as Team Jumbo-Visma (Visma).
Esports organization PENTA Sports partnered with Germany-based cinema merchandise company MMmedia to "update its online store." The partnership will see MMmedia "take over the merchandising side of the PENTA," which manages teams across multiple esports titles including "Rainbow Six Siege," "League of Legends" and "Fortnite" (THE ESPORTS OBSERVER, 12/12).
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