Media Notes: India-Australia Test Audiences Continue To Grow

Day four of the first test between Australia and India "continued to draw the TV crowds on Sunday night," averaging 526,000 viewers across the three sessions -- the largest audience of the game so far. Session three was the "most-watched non-news program of the night," with 661,000 metro viewers for Seven, according to OzTAM’s preliminary overnight ratings (MUMBRELLA, 12/10).

The Olympic Channel and the Int'l Volleyball Federation (FIVB) partnered to collaborate on content for the channel's global digital platform. More than 2,880 bios of volleyball and beach volleyball athletes and more than 230 pieces of video content will be available on the Olympic Channel (FIVB).