PSG Owner Brings In Neymar To Promote Qatar National Bank

Paris St. Germain's Qatari owner enlisted Neymar to "help promote the country's biggest bank," according to Matthew Martin of BLOOMBERG. After advertising products from razors and headphones to coffee and car batteries, Brazilian int'l Neymar was appointed "global brand ambassador" for Qatar National Bank. The 25-year-old has around 209 million social media followers. His contract with QNB comes as his club is "set to terminate a more than decade-long relationship with Emirates Airline" (BLOOMBERG, 12/9). The PENINSULA QATAR reported the agreement grants QNB all exclusive marketing rights of Neymar as a brand ambassador of all the group's marketing campaigns and advertising platforms "in which he will appear across its major businesses." The bank is expanding in the Far East and Neymar is "very popular in Asia" (PENINSULA QATAR, 12/9).