New Digital Service Called Otro Lands Lionel Messi, Neymar
The world's greatest players, all in one place. This is OTRO https://t.co/P2dQd27A0l #OTROisHERE @neymarjr @LuisSuarez9 @jamesdrodriguez @DavidLuiz_4 @JB17Official @PauDybala_JR @isco_alarcon @benmendy23 @gabrieljesus33 @dele_official @RomeluLukaku9 @toniduggan @liekemartens1 pic.twitter.com/WieG6Buv43— OTRO (@OTRO) December 3, 2018
Lionel Messi, Neymar and David Beckham are among the "top football names" who have signed up to a new digital service that "aims to bring fans closer to the sport’s biggest stars," according to Matthew Garrahan of the FINANCIAL TIMES. Otro, which launched as an app on Monday, is being funded by 23 Capital, a London-based investor and financier of sports, media and entertainment ventures. The company, which has provided $50M of funding for Otro, is backed by Corrum Capital and Quantum Partners, the investment fund managed by Soros Fund Management. Sixteen players will provide behind-the-scenes content for Otro, including Barcelona’s Luis Suárez, ManU’s Romelu Lukaku and former players Eric Cantona and Zinedine Zidane. Otro CEO Jeremy Dale said that the players "would share in profits generated by the service, available as a free download with premium content available via subscription." He added, "Otro is Spanish for other and the idea is that this will be their other club. Football is the most loved game on the planet but fans want a deeper connection with their heroes. We wanted to create a platform where they could tell their stories for the fans" (FT, 12/2). In London, Harry Wilson reported Otro will offer subscribers "a choice between signing up to receive basic updates for free, or a premium service that will offer exclusive live interviews, original documentaries and films" for £3.99 ($5.08) a month. The app "aims to create a global digital fan club and its subscription model has been likened to that of Spotify" (LONDON TIMES, 12/3). CITY A.M.'s James Warrington reported Otro "has been building anticipation for its launch by posting mysterious black-and-white images of the participating players on social media" (CITY A.M., 12/3).