Tottenham extended its agreement with Kumho Tyre as its official tire partner for a further three years. The club and Kumho Tyre will continue to work together to engage with fans through a range of activities including co-created digital campaigns and branding on the club’s in-stadium LED advertising system. Kumho Tyre will continue to present Tottenham's matchday player mascot program. The club will also support Kumho Tyre’s corporate social responsibility programs (Tottenham).
The Nigerian national football team renewed its equipment partnership with Nike for the next four years, "with an option for another four," Nigerian Football Federation President Amaju Pinnick announced. The new contract could last until '26, and comes in the wake of a "successful partnership which saw the Super Eagles' World Cup kit earn rave reviews across the world" (ESPN.com, 11/20).
Chelsea named MSC Cruises its global cruise partner. Swiss-based MSC is the world’s largest privately-owned cruise company and will become a club partner in January. It will be featured on LED advertising at Stamford Bridge (Chelsea). The lengths to which Chelsea fans go to support the club will be recognized by team sponsor Hyundai as part of its new "Extra Mile" competition. Every month, this competition will reward "the most dedicated fans" with prizes including match tickets and merchandise (AUTOMOTIVE WORLD, 11/20).
Social influencer football team Rebel FC signed Utilita as its kit partner in a two-year deal. Utilita's logo will be featured on the front of the club's shirt and its training kit. Rebel FC uses YouTube videos to grow its following by "adding Premier League pizzazz to amateur football" (THE DRUM, 11/24).
Inter Milan signed a two-year technical partnership with Gatorade (Inter Milan).
A-League side Western Sydney Wanderers announced a partnership with Thai Airways Int'l. The airline committed to engaging with Wanderers members over the next 12 months (Western Sydney Wanderers).
Australian Beef was named an official partner of the 2020 Australian Olympic Team under a sponsorship deal delivered by Meat & Livestock Australia. The partnership will run through Tokyo 2020 (AOC).
Netball World Cup 2019 named health and life insurance and investments provider Vitality as its title sponsor for next year's tournament in Liverpool. The company recently announced a three-year extension of its partnership with England Netball in one of the largest deals in women’s sport in the U.K. (BDAILY, 11/23).
Adidas is "muscling in on entertainment mogul Vince McMahon's efforts" to launch a brand that would house his take on American football. McMahon's Alpha Entertainment aims to relaunch his failed XFL venture. Adidas "has taken exception to his newly registered logo for the company." Adidas contacted the U.S. Patent & Trademark Office to block McMahon's logo on the grounds that it "has a similarity" to adidas' three-stripe logo (THE DRUM, 11/25).
Champagne brand Maison Mumm joined the 36th America’s Cup as official champagne partner. Mumm will be present at all the America’s Cup events starting with the America’s Cup World Series in '19-20, throughout '21 at the Prada Cup (the Challenger Selection Series) and the America’s Cup Match in Auckland (America's Cup).
