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Marketing and Sponsorship

Marketplace Roundup: Liverpool Partners With NordVPN

Liverpool partnered with cyber security company NordVPN to highlight the increasing importance of online safety and security. As the club's official cyber security partner, NordVPN will provide fans with internet security solutions across their devices, focusing on protecting online supporters across the world (Liverpool). 

Super League side Wigan Warriors named Prestone a principal partner. The automotive fluids manufacturer replaces 188Bet as the main sponsor. The club's new shirt is "expected to be launched later this week" (WIGAN TODAY, 11/20).

Juventus' partnership with Mars was expanded and extended until '21, with M&M's becoming the second sponsor of the Juventus Women shirt. The agreement expands the partnership signed last year with Mars (Juventus). 

U.S. Open champion Naomi Osaka inked a deal to endorse sunscreen brand Aneesa. She will be the face of the brand, which is owned by Japanese personal care company Shiseido. Osaka, who is also now a global ambassador for Shiseido, is represented by Endeavour unit IMG (Daniel Kaplan, Staff Writer). 

Paris St. Germain renewed its partnership with Hugo Boss, which has been the official clothing brand of the club since ’14. PSG’s men’s and women’s teams will wear Hugo Boss formalwear ahead of Champions League matches and club event appearances (PSG).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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