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Marketing and Sponsorship

Marketplace Roundup: Liverpool Partners With NordVPN

Liverpool partnered with cyber security company NordVPN to highlight the increasing importance of online safety and security. As the club's official cyber security partner, NordVPN will provide fans with internet security solutions across their devices, focusing on protecting online supporters across the world (Liverpool). 

Super League side Wigan Warriors named Prestone a principal partner. The automotive fluids manufacturer replaces 188Bet as the main sponsor. The club's new shirt is "expected to be launched later this week" (WIGAN TODAY, 11/20).

Juventus' partnership with Mars was expanded and extended until '21, with M&M's becoming the second sponsor of the Juventus Women shirt. The agreement expands the partnership signed last year with Mars (Juventus). 

U.S. Open champion Naomi Osaka inked a deal to endorse sunscreen brand Aneesa. She will be the face of the brand, which is owned by Japanese personal care company Shiseido. Osaka, who is also now a global ambassador for Shiseido, is represented by Endeavour unit IMG (Daniel Kaplan, Staff Writer). 

Paris St. Germain renewed its partnership with Hugo Boss, which has been the official clothing brand of the club since ’14. PSG’s men’s and women’s teams will wear Hugo Boss formalwear ahead of Champions League matches and club event appearances (PSG).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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