Marketing and Sponsorship

China's League Of Legends Pro League Reportedly Signs Nike

11.21.2018

China’s League of Legends Pro League reportedly signed a "massive sponsorship deal" with Nike, according to Joe O'Brien of DEXERTO. According to Lanxiong Sports, Nike reached an agreement with the LPL to become the provider for clothing, accessories and shoes for all LPL team players and representatives. Exact details of the deal "remain unconfirmed, but reports suggest that the agreement could be a five-year partnership" worth up to 1B yuan ($144M). The LPL is a franchised league. Nike’s logo will reportedly be featured on the uniforms of all 16 LPL teams for the coming season. The deal "comes not long after Nike’s first foray into esports," which was an endorsement deal with Royal Never Give Up AD Carry Jian "Uzi" Zihao (DEXERTO, 11/19).

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