UAE-Based T10 League Signs Ghalia Group As Title Sponsor

Sponsors are "lining up to back the expanded second edition of the T10 League" which will be held from Nov. 21-Dec. 2 at the Sharjah Cricket Stadium in the UAE, according to K.R. Nayar of GULF NEWS. The new title sponsor of the event will be Ghalia Group, a UAE-based conglomerate that has "ventured into" oil and gas, aviation, information technology and financial technology sectors. The T10 League will be shown live by Sony ESPN and Sony ESPN HD in India, Ten Sports in Pakistan and Ten Cricket in the Middle East and North Africa and also be streamed on the SonyLIV app. T10 League Chair Shaji ul Mulk said, "More eye balls means more commercial value to the teams. The fact that we have tripled the size of the league from four days to 12 days, now we expect to reach three times the audience or even more" (GULF NEWS, 11/16). UAE NEWS reported the T10 League is the world's first 10-over int'l professional cricket league approved by the Int'l Cricket Council and licensed by the Emirates Cricket Board (UAE NEWS, 11/17).