PSG Players Help Promote Ericsson's 5G Technology In New Video

Paris St. Germain partner Ericsson used some PSG players to promote its 5G technology, according to Alexandre Bailleul of SPORTBUZZ BUSINESS. The Swedish telecom equipped Alphonse Areola, Julian Draxler, Marco Verratti and Thiago Silva with virtual reality headsets to “demonstrate how the 19-millisecond difference between 4G and 5G technology can change everything.” To accompany the video, Ericsson France offered fans a chance to win tickets to the PSG-Toulouse match and PSG jerseys (SPORTBUZZ BUSINESS, 11/15).

NEW PARTNER: L’ÉQUIPE reported PSG signed a two-year contract with online bookmaker Lovebet. The contract is worth €1.8M ($2M) per year and is targeted toward the Asian market. Lovebet was a sponsor of the Int’l Champions Cup matches in Singapore, in which PSG played Arsenal and Atlético Madrid (L’ÉQUIPE, 11/15).