Menu
Marketing and Sponsorship

RFL Seeking Naming Sponsor For Challenge Cup

The Rugby League Challenge Cup is set to kick off in '19 "without a sponsor," according to the TELEGRAPH & ARGUS. Bookmaker Ladbrokes declined to extend its four-year deal after it ended with Catalans Dragons' victory over Warrington at Wembley last August. The RFL had "lined up a replacement but it is thought a deal collapsed at the last minute" and it has now begun the search for a new backer. The draw for the first round will be made in mid-December, with matches due to take place on the weekend of Jan. 26-27. A new sponsor is "unlikely to be in place by then" but the RFL said that it is prepared to "bide its time" to get the right deal. An RFL spokesperson said, "We have had strong interest, but having agreed a deal 10 weeks ago, that situation has changed in recent days -- the situation remains commercially sensitive. ... Our commercial team will continue to negotiate with potential partners, as the 2019 competition develops momentum through the early rounds until League One, Championship and Super League clubs enter in the spring" (TELEGRAPH & ARGUS, 11/15).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/11/16/Marketing-and-Sponsorship/Challenge-Cup-RFL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/11/16/Marketing-and-Sponsorship/Challenge-Cup-RFL.aspx

CLOSE