Marketing and Sponsorship

Serie A Names 1xBet Int'l Presenting Partner From '18-21

11.13.2018

Serie A named 1xBet an int'l presenting partner from '18-21, covering Europe, Africa, the Middle East, North Africa and the Americas, according to Luke Massey of SBC NEWS. The announcement follows Interregional Sports Group’s renewal of the int'l presenting sponsor rights for Italy’s top football league -- "a category that ISG introduced to the market" for the '15-16 season. As part of the agreement, 1xBet will be featured in all match graphics, idents and virtual goal mat advertising across every live Serie A game on all platforms that are broadcast in the regions covered in the terms of the deal. In addition, 1xBet "will have extensive use of on and off-line assets," and will launch activation programs alongside the league in each of its territories (SBC NEWS, 11/12).

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