Formula 1 renewed its official champagne supplier deal with Champagne Carbon, which means "podium finishers will continue to spray its product for a further three years." The brand became F1's official champagne in '17. It is "renowned for its high-tech carbon fibre packaging" of the $3,000 magnums that are used by the top three drivers after each race (MOTORSPORT, 11/9).
Ivory Coast int'l Wilfried Zaha debuted "the latest football-inspired streetwear drop." The EPL side Crystal Palace forward was selected to front the new collection from Danish sportswear brand Hummel and L.A.-based street label 424, "which blends Hummel's heritage in football with 424's contemporary aesthetic" (VERSUS, 11/9).
FIFA and the local organizing committee added recruiting company Proman to their lineup of national supporters for the Women's World Cup 2019. Proman will be the official recruiter in France for the eighth edition of the tournament, taking place across nine host cities from June 7-July 7 (FIFA).
The China Volleyball League signed a partnership with Industrial Bank Co., Ltd., making online financial management platform Qian Da Zhang Gui one of the league's official partners. It is the CVL's first banking partner (YUTANG SPORTS, 11/12).
Doubts over Pakistan's participation in the Hockey World Cup were cleared after the owner of a cricket franchise "came on board as a sponsor to bail out the cash-strapped" Pakistan Hockey Federation. Pakistan Super League side Peshawar Zalmi Owner Javed Afridi signed a major sponsorship deal with the PHF, which will run until '20. The sponsorship deal will cover all int'l tours of senior and junior national teams as well as domestic hockey (PTI, 11/12).
