The Premier League and Nike extended their existing partnership in a new, six-year deal until '25. Nike will continue to provide kit and equipment for the league's youth development and int'l events and support the Premier League Primary Stars Kit & Equipment Scheme that benefits schools across the country. The original deal began in '00 (EPL).
Xbox "inked a deal" with YouTube football team XO FC ahead of the EE Wembley Cup -- "diversifying its approach to sports sponsorship" in a move that will allow it to "go beyond sticking its logo on a kit and instead work with influencers to connect with fans." Xbox will also be integrated into a four-part series on XO's YouTube channel as the team's first official sponsor, "driving buzz for its 550,000 subscribers" ahead of the Nov. 25 tournament (THE DRUM, 11/9).
Tennis player Kevin Anderson partnered with skincare products company Guinot. Anderson will wear the brand's patch on his shirt sleeve for all official matches during the 2018 ATP Tour World Finals and throughout the '19 season. The deal was brokered by IMG (IMG).
Championship rugby side Swinton Lions secured a two-year headline sponsorship deal with parcel management platform ProCarrier. It is the largest commercial sponsorship deal in the club's history (Swinton Lions).
The ASEAN Football Federation Suzuki Cup 2018 announced smartphone brand Honor as an official sponsor of the tournament. It is the first time Honor, which is owned by telecom Huawei Group, has partnered with the competition (YUTANG SPORTS, 11/9).
The IAAF announced QNB, the largest financial institution in the Middle East and Africa, as an official partner. The organizing body signed a four-year deal with the company, which will support all World Athletic Series Events from Jan. 1 through '22 (IAAF).
