The U.K. Advertising Standards Authority contacted Tottenham to "express concerns over posters the club commissioned" boasting its new stadium would be "the only place to watch Champions League football this season," according to Boyle & Shergold of the London DAILY MAIL. The posters, which appeared at London Underground stations "and elsewhere at the end of last season," featured an image of the club's rebuilt White Hart Lane home and the message: "The only place to watch UEFA Champions League in London." The advertising campaign was a "dig" at London rivals Arsenal and Chelsea, which failed to qualify for the competition. The ASA investigated a complaint that suggested the advert was false because the new £850M ($1.11B) stadium will not be completed until "at least January." The ASA said, "We concluded that the ad was likely to have breached the Advertising Rules that we apply and we have taken steps to address this." At the time the posters appeared, it was expected the new 61,500-capacity stadium in north London would be finished "before the end of the year" (DAILY MAIL, 11/8).
