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Marketing and Sponsorship

Marketplace Roundup: NZ Rugby Renews Partnership With OPRO

New Zealand Rugby renewed its long-term partnership with mouthguard manufacturer OPRO. Players from NZR's elite performance program, including the All Blacks, Black Ferns, All Blacks Sevens and Black Ferns Sevens teams, Maori All Blacks and U20s, will have continued access to the brand's mouthguards. OPRO was also granted the rights to produce officially licensed NZR-branded mouthguards from its Self-Fit range for sale to the general public (OPRO).

Surfing Australia, Nikon and brand ambassador Stephanie Gilmore extended their partnership until '21. Nikon will remain the naming rights sponsor of the Nikon Surf Photo and Surf Video of the Year Awards categories as part of the Australian Surfing Awards (Australian Ministry of Sport).

The Mexican Baseball League (LMB) formed an integrity partnership with sports technology company Genius Sports. Real-time odds movements on all LMB games will be monitored, analyzed and cross-referenced with predictive algorithms by Genius Sports' Bet Monitoring System to highlight "potentially suspicious activity" (SBC AMERICAS, 11/6).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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