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Marketing and Sponsorship

Real Madrid On Verge Of Record 10-Year, €1B Renewal With Adidas

Real Madrid is reportedly "on the verge of signing a new contract for 10 seasons with adidas," according to MUNDO DEPORTIVO. The deal, which is expected to run from '20-30, will be worth €110M ($126M) per season, for a total of €1.1B ($1.26B). The contract reportedly also contains bonuses based on sporting objectives. The new deal "would double" the €52M ($59.M) per year that the club currently earns from its partnership with adidas (MUNDO DEPORTIVO, 11/5). In Madrid, Carlos Carpio reported it would be "the contract of the century and make the shirt the most expensive in world sport" (MARCA, 11/5).

JOB HUNTING: PALCO23 reported the Real Madrid Foundation and the KPMG Foundation "renewed their collaborative agreement to fight unemployment with the Emprendeporte project," which was created in '15. As part of that project, the club and KPMG work with the Madrid Employment Agency (PALCO23, 11/5).

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