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Marketing and Sponsorship

Marketplace Roundup: Bohemian Unveils Bob Marley-Inspired Shirt

League of Ireland Premier Division side Bohemian unveiled its new away jersey inspired by the memory of singer Bob Marley. The club said that the kits are a "nod to the musical history of Dalymount Park." The club said in a statement, "Dalymount Park has played a unique part -- chiefly in the sporting -- but also in the musical and cultural history of Ireland" (RTÉ, 10/23).

Liverpool's Sadio Mané "signed a deal to act as an ambassador" for Indonesia's Ministry of Tourism. Mané is "set to represent the country" by promoting it on his social platforms and enabling Tourism Indonesia to utilize his "image rights." The partnership's aim is to "generate greater interest" toward Indonesia as an attractive destination for tourism. The deal was brokered by Mediapro Asia (SOCCEREX, 10/23).

Chinese Basketball Association club Shenzhen Leopard "signed a partnership with Shenzhen Airlines," which makes the airline the strategic airline partner of the team (YUTANG SPORTS, 10/23).

UFC announced a new multi-year licensing agreement with CSG Taiwan Ltd. The partnership, which was negotiated by IMG, grants CSG the rights to manufacture and distribute UFC Force Tracker products globally. The UFC Force Tracker is a Bluetooth-enabled smart device that records an individual's speed, power and endurance when training with a heavy or free-standing punching bag (UFC).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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