The German FA (DFB) partnered with Fanatics. Beginning in January, the long-term partnership will give Germany fans "a greater range of products and wider availability around the world" through Fanatics' vertical manufacturing model for the sports merchandise industry. Fanatics will create a global e-commerce platform, DFB Fanshop, while also operating DFB retail outlets during home games (SGB ONLINE, 10/18).
Man City partnered in the U.K. and Asia Pacific with tappit, which offers cashless experiences. The deal will explore the use of the technology at club events across the world, including global live screenings and mass participation events (Man City).
Scotland int'l footballers are "still preparing for games" in kits featuring the Vauxhall logo despite the sponsorship deal ending months ago. The "cash-strapped" Scottish FA has "yet to replace the old training gear as negotiations to find a replacement sponsor continue." Vauxhall severed its ties with all four of the Home Nations immediately after the World Cup ended in July (Scotland DAILY RECORD, 10/17).
EuroLeague Basketball partnered with StubHub to improve the EuroLeague Final Four purchase experience (EuroLeague Basketball).
The Invictus Games Sydney announced Amazon as an official sponsor. Amazon will participate in the WithYouWithMe Career Expo in support of the Invictus Games Sydney 2018 (MINISTRY OF SPORT, 10/18).
Tag Heuer activated an Instagram-driven campaign to allow J.League fans to win match tickets. "Pressure Free Kick," created by Tokyo agency UltraSuperNew, is an interactive playable manga game accessed via Tag Heuer's Instagram account (ASIA SPONSORSHIP NEWS, 10/18).
Esports organization Immortals named Nitto Tire an official sponsor. The deal includes esports brands "under the Immortals ownership umbrella" like Overwatch League team Los Angeles Valiant and Brazilian Counter-Strike squad Made In Brazil (MiBR) (THE ESPORTS OBSERVER, 10/17).
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