FIFA announced French bank Crédit Agricole as a national supporter of the 2019 Women's World Cup, which will be hosted in nine cities across France from June 7-July 7. The financial institution will receive brand exposure before and during the tournament as well as a bespoke ticketing and hospitality package and usage of selected FIFA marks and footage (FIFA).
Formula E announced Bosch as its latest official partner. The German firm becomes the official auto parts, white goods and power tools partner of the electric street racing series as it "seeks to burnish its own credentials in the field of electromobility." Bosch will be an FE partner for at least the next three seasons (THE DRUM, 10/16).
Damai Sports will represent 16 Chinese Basketball Association teams in their ticketing business for the '18-19 season The company has six more CBA team partnerships than it had last year. Damai Sports will provide services in ticketing related to marketing, engaging users and events services (YUTANG SPORTS, 10/16).
QYOU Media announced a marketing agreement with blockchain-based sports betting company FansUnite Entertainment Inc. around its flagship esports platform, "Heads Up Daily." The agreement makes FanUnite content and messaging available to a potential audience of millions across multiple screens, including broadcast, mobile and TV (QYOU Media).
