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Marketing and Sponsorship

Marketplace Roundup: Wasps Rugby Name AXS As Ticketing Partner

The group behind Premiership Rugby club Wasps and the Ricoh Arena named AXS an exclusive ticketing partner. Wasps Holdings signed the deal which will see the company become the ticket partner "for a wide range of live events at the Ricoh Arena." The four-year deal will cover Wasps Rugby, Wasps Netball, concerts, exhibitions and other live events at the venue (INSIDER MEDIA, 10/10).

EuroLeague Basketball announced a three-year partnership with ENEOS motor oil, which is owned by JXTG Nippon Oil & Energy. The league also named urban mobility data and analytics company Moovit its official mobility partner for the '18-19 season (EuroLeague).

Polish football club Legia Warsaw signed a three-year deal with Toyota Motors Poland. Toyota will be the official automotive partner of the club through '21. The deal includes the promotion of Toyota and Lexus brands at the Legia Stadium as well as joint marketing campaigns, competitions for fans and special events (Legia Warsaw). 

The Bundesliga partnered with official licensee EA Sports to launch a "Player of the Month" award. Fans will vote for their player of the month on the EA Sports FIFA 19 website (INSIDE WORLD FOOTBALL, 10/10).

Swedish table tennis brand Stiga will sponsor six Chinese Table Tennis Super League teams for the '18-19 season. Stiga will provide the teams with competition outfits for the new season (YUTANG SPORTS, 10/10).

The ATP Paris Masters announced Vicomte A. as its official clothing provider until ’20. The French brand will outfit the ball boys and girls as well as the line judges. This year's tournament will be hosted at the AccorHotels Arena in Paris from Oct. 29-Nov. 4 (SPORTBUZZ BUSINESS, 10/10).

SBJ Morning Buzzcast: April 26, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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