Football Federation Australia launched its new A-League and W-League season with the "Where Heroes Are Made" campaign, according to CAMPAIGN BRIEF. The campaign is the first work from Saatchi & Saatchi Sydney since the agency won the business in a joint Publicis Groupe pitch with Starcom in June. "Where Heroes Are Made" will be amplified in conjunction with TLA Worldwide and Switch Digital, FFA's PR and digital agencies, respectively. The campaign, whose focus is divided equally between the A-League and W-League, emphasizes football's "uniting aspect" and reminds Australians that their "heroes that feature" in tournaments like the World Cup started in the A-League and W-League. The campaign places the spotlight on the current and future football stars and encourages young football families to support the current and next generation of players. Following the launch of teaser content on social media featuring former Socceroo Tim Cahill and former Matilda Amy Duggan, the campaign will feature an in-cinema brand film and a range of other advertisements. Saatchi & Saatchi Sydney Deputy Exec Creative Dir Sesh Moodley said, "Aussies love to get behind a hero, so it's time football celebrated its own world-class heroes" (CAMPAIGN BRIEF, 10/7).
