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Marketing and Sponsorship

Puma Forming Marketing Team For Upcoming Valencia Deal

Puma "has already begun to form a marketing team to manage its kit deal with La Liga side Valencia," which will begin in '19-20, according to Guillermo G. Recio of PALCO23. Puma will replace adidas and it is expected that Valencia will earn more than the €2M ($2.3M) it brings in from its deal with adidas. Puma will have at least two employees who will focus on the partnership with Valencia, including managing the official team store. It will be a "special year" for Valencia, which will be celebrating its 100th anniversary season and whose shirt will likely "feature a commemorative design" (PALCO23, 10/8).

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