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Marketing and Sponsorship

ManU Tops CSM's Study Of Sponsorship Revenue In Europe

ManU was named the top club in Europe's biggest football leagues in terms of sponsorship revenue, according to SOCCEREX. The report by CSM Sport & Entertainment analyzed sponsorship deals for the Premier League, La Liga, Serie A, Bundesliga and Ligue 1. ManU "topped the club-by-club list," generating €269M ($308.8M) a year from 68 commercial deals. Barcelona was "close behind," with a yearly income of €261M ($300M). It was the only other club to generate more than €200M ($230M). Bayern Munich and Real Madrid were ranked ahead of a quartet of English clubs -- Chelsea, Man City, Arsenal and Liverpool -- in revenue, while Paris St. Germain and Juventus round out the top 10. Bundesliga teams "make the most deals in Europe with 617," which places the league second, but the deals only generate €734.7M ($843.4M) in income. In contrast, Spain's top clubs have fewer deals (363) than the Bundesliga and Serie A, yet create €678.5M ($779M) worth of revenue. Serie A "generates the least money per sponsorship deal," making €439.3M ($504.3M) from 547 agreements (SOCCEREX, 10/8).

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