Pitch Marketing Group will handle Hyundai Motor Europe's club football sponsorship program "after winning a competitive pitch," according to Arvind Hickman of PR WEEK. Starting this season, Hyundai announced new partnerships with Chelsea, AS Roma, Atlético Madrid and Hertha BSC, and extended an existing relationship with Ligue 1 side Olympique Lyonnais. Pitch is responsible for the "strategic and creative development" of Hyundai's pan-European marketing activation campaign, "For the Fans." The campaign brings the brands' five sponsored clubs together and builds on the "fans first" approach adopted by Hyundai in its int'l football sponsorships. The agency will be responsible for launching the sponsorships "in each market with a content series across the clubs that puts fans at the heart of the launch." Pitch has also been appointed by Hyundai Motor UK to activate Chelsea sponsorship at a national level, "executing the pan-European activations locally," as well as developing and activating U.K.-specific ideas across earned, owned and paid channels (PR WEEK, 10/1).
