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Marketing and Sponsorship

Indian Runner Hima Das Inks Custom Shoe Deal With Adidas

India's "latest sensation," runner Hima Das -- who started her journey barefoot "in the muddy fields and dilapidated roads" of Dhing -- reached new heights by "inking a mega deal" with adidas and will now have her name on "custom-made shoes," according to the TIMES OF INDIA. The personalized shoes will bear the sprinter's name on the right shoe and the words "create history" on the left shoe. Hima shared the pictures of her newly-launched shoes on Twitter. Nicknamed the "Dhing Express," Hima won three medals -- a gold and two silvers -- at the 2018 Asian Games (TIMES OF INDIA, 9/20).

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