Perform Group Rebrands To DAZN Group, Splits Operating Structure

Perform Group has undertaken a corporate branding and structural overhaul "to better communicate the firm’s new business identity following a number of enterprise changes," according to Ted Menmuir of SBC NEWS. As a business, Perform Group was rebranded to "DAZN Group" and split its operating structure into two divisions -- DAZN and Perform Content. Moving forward, DAZN will act as the consumer-facing property of the company, "servicing its flagship DAZN OTT global sports streaming service." Furthermore, DAZN "will be tasked with developing sports programming and maintaining established sports outlets such as Goal.com and SportingNews." The DAZN unit will be led by enterprise co-Founder and CEO Simon Denyer, supported by Stuart Epstein as CFO (SBC NEWS, 9/18).