Paris St. Germain launched its partnership with Jordan Brand on Thursday. The club and brand created more than 90 performance, training and lifestyle products. The Jordan Jumpman logo will also be featured on PSG’s home and away jerseys during the Champions League this year. Michael Jordan said, “Jordan Brand and Paris St. Germain share a distinct position in sport and style, so to partner with the club is a natural fit.” PSG striker Neymar said, “It is a huge responsibility to carry Jordan’s name on a shirt and we look forward to an excellent season.” (PSG). ESPN.com’s Chris Wright reported PSG and Jordan have been working together for several years “but this marks the first time the pair have produced a special edition football kit that will actually be worn in competitive matches.” Jordan also “released a line of branded boots” as part of its partnership with PSG. The club will debut its new Jordan-branded kit in its Champions League match against Liverpool next Tuesday (ESPN.com, 9/13).
CREATING BUZZ: CNBC’s Lauren Hirsch reported Jordan Brand distributed some of its new co-branded gear to a few “media influencers” to “create some buzz online” ahead of the formal release. Singer Justin Timberlake was “spotted in a black and white PSG and Jordan jacket in early July” and rapper Travis Scott “wore one of the tanks while performing at a festival in France in late August.” The collection will include items like basketball jerseys and sweatshirts. Nike execs said that they are “confident” the Jordan name will extend well in Paris, where it already has a dedicated Jordan store in the Bastille. The brand has been involved with France’s national basketball tournament, Quai 54 (CNBC, 9/13).
