La Liga side Eibar announced a sleeve deal with Japanese firm Hitachi Power Tools Ibérica. Starting Oct. 1, the company will relaunch as Hikoki, and the Hikoki logo will appear on the sleeve of the Eibar shirt for the first time during Saturday's game against Atlético Madrid. The deal will run throughout the current season (Eibar).
English football's fifth tier, the National League, will be rebranded as the MANarama National League for the next month of the season in a partnership with Prostate Cancer UK. Title sponsor Vanarama gave up its naming rights to "celebrate Prostate Cancer UK becoming the league's first official charity partner." The league will be rebranded until Non-League Day on Oct. 13 (BBC, 9/13).
EPL side Fulham announced Tempobet as its U.K. betting partner for the '18-19 season. Tempobet's logo will be featured on Fulham's website and on LED perimeter advertising at Craven Cottage (Fulham).
Lima 2019 Pan American Games Organizing Committee announced Atos as its official IT provider. Atos will be responsible for the delivery of technological solutions. Atos will also be the timing, scoring and results provider for Lima 2019 (Lima 2019).
Serie A side AS Roma partnered with video game company Electronic Arts. One of the primary objectives of the two-year deal is to bring the EA Sports FIFA franchise closer to Roma fans through marketing and commercial collaboration (AS Roma).
PC hardware manufacturer ADATA Technology signed a sponsorship deal with Taiwanese esports organization Flash Wolves. The terms of the deal were not disclosed. ADATA is also a sponsor of the upcoming Int'l e-Sports Federation (IeSF) World Championship. The event will be hosted in Kaohsiung, Taiwan, in November (THE ESPORTS OBSERVER, 9/12).
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