The NFL and Sina Weibo announced Weibo will continue to be the official Chinese social media platform of the NFL for the '18-19 season. The two parties will "enhance and strengthen their collaboration." The NFL and Weibo will continue to work around content and fan engagement and the NFL will provide more "premier official content" and produce videos "suitable for the Chinese fans and market." The NFL will also develop American football accounts communities on Weibo (YUTANG SPORTS, 9/12).
Tottenham became the first Premier League side to launch on Chinese video platform Douyin. The club will use the short-form video app, which has over 100 million registered users and generates more than 1 billion daily video views, "providing content such as skills, goals and behind-the-scenes footage to attract young Chinese fans to the club." Douyin was the sixth-most downloaded app in the world in the first quarter of '18 across iOS and Android devices (SOCCEREX, 9/12).
Eurosport agreed to a three-year partnership with United World Wrestling. The agreement, which runs until '20, will allow Eurosport to showcase the World Championships and European Championships across Europe in 54 countries and territories and 16 countries in the Asia-Pacific region on linear, online and Eurosport Player (Eurosport).
Spain’s 6-0 win over Croatia on Tuesday in the Nations League drew an average audience of 5.4 million viewers on TVE, which translated to a market share of 34.1%. The audience peaked with 6.5 million viewers following La Roja’s sixth goal at 10:11pm local time. Last Saturday’s Spain-England match drew 4 million viewers (EFE, 9/12).
FACEIT, an esports broadcaster and organizer of the upcoming Counter-Strike: Global Offensive Major in London, teamed up with livestreaming platform Twitch to launch the platform’s first supplemental content package for a CS:GO event. The Premium Pass will give viewers access to exclusive features such as interviews, player point-of-view channels and exclusive chat rooms (THE ESPORTS OBSERVER, 9/12).
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