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Marketing and Sponsorship

Marketplace Roundup: Asian Cup Partners With Emirates Holidays

The Asian Football Confederation Asian Cup UAE 2019 appointed Emirates Holidays as its official tour operator. The travel firm will offer match tickets, accommodations and flight packages to fans traveling to the event, which will be staged in the UAE from January 5-February 1, 2019 (INSIDE WORLD FOOTBALL, 9/5).

China League One side Shenzhen signed four new Chinese sponsors: Casarte, Podiyeen, Mutou Technology and Sport Covers. The club also announced "the establishment of a football sponsor brands union to bring together more than 20 sports sponsors." The football sponsors union is "directed at linking up all the sponsors" of Shenzhen "to enable more communication and explore business opportunities between them" (SINA, 9/5).

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