Juventus' Deal With IMG Expands To Include U.S., Canada

Juventus is renewing its existing licensing partnership with IMG, and expanded the multi-year agreement to include the U.S. and Canada. IMG has been Juventus' exclusive licensing representative in Asian territories, Australia and New Zealand since '16. During that time, the club's licensee portfolio has grown to include new product categories including apparel, gadgets, car accessories and luggage. Juventus Licensing Manager Luca Montesion said, "The U.S. and Canada are very exciting markets for us, with a fast-growing legion of engaged, passionate fans and an action-packed schedule of summer matches." IMG will develop the Juventus brand licensing business through its network of Asian, American and Canadian offices, coordinated by its team in Milan (IMG).