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Marketing and Sponsorship

Marketplace Roundup: Yokohama, Chelsea Announce Global Campaign

As part of Chelsea's official partnership with Yokohama, the club and brand will activate a global sales campaign using their "Drive for More" creative positioning. The campaign will run across India, Malaysia, Vietnam, France and Iberia, and be activated globally by Pitch Marketing Group. Former player Didier Drogba was announced as the campaign's global ambassador (Chelsea).

Chinese Super League sponsor Ping An Insurance "expanded its club football activity in Jiangsu, Nanjing, via a youth scheme in collaboration with Jiangsu Suning." The project with Ping An is part of the company's football activation program, which is "roughly translated" as "Ping An of China + Football Charity Agenda." Ping An has been the title sponsor of the CSL since '14 (INSIDE WORLD FOOTBALL, 9/4).

Atlético Madrid unveiled its third shirt for the '18-19 season, which will feature a design based on an aerial map of Madrid (Atlético Madrid).

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