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Marketing and Sponsorship

Marketplace Roundup: Grand Sport To Supply Balls For AFF Cup

Lagardère Sports announced Asian sports apparel and equipment manufacturer Grand Sport was appointed as the official football supplier of the ASEAN Football Federation Championship 2018. It is the Thai brand's first regional sponsorship. Grand Sport will also supply the ball boy kits and referee kits throughout the event (Lagardère Sports).

Malaysian airline AirAsia signed sponsorship deals with Razer, Alienware and gaming chair brand Secretlab for its employee esports team, the AirAsia Allstars Esports Club. All three companies will supply equipment for the AirAsia Esports Zone, a "dedicated gaming space to be built" at AirAsia's global HQ, RedQ (THE ESPORTS OBSERVER, 8/27).
For more coverage of the business of esports, visit our partners, esportsobserver.com.

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