UEFA released teaser trailers of its new women's football mini-documentary series focusing on the back stories of Europe's most successful players. Entitled "Strong Is…," the three-part short features the journeys of the most distinguished players and personalities in the women's game, dealing with subjects ranging from personal tragedy and injury trauma to mental health, sexuality and self-confidence. Released to coincide with the latest round of European qualifying for the 2019 Women's World Cup, "Strong Is..." profiles Swedish captain Nilla Fischer, PFA Player of the Year and Chelsea forward Fran Kirby and Shanice van de Sanden of the Netherlands. Each player has her own dedicated film, which not only chronicles her career but discusses the on and off-field challenges she has faced. UEFA Head of Marketing Activities & Sponsorship Peter Willems said, "Our 'Strong Is…' series is an integral part of the wider Together #WePlayStrong campaign and is a platform for us to send an important message to young girls across Europe." UEFA's other behind-the-scenes look at the lives of women's footballers, "Press Play," is a dedicated YouTube series whose posts have drawn more than 5 million views since January (UEFA).
