Marketing and Sponsorship

Betting Brand Bwin Partners With Three 2nd Bundesliga Clubs

8.20.2018

Sports betting brand bwin "expanded its sponsorship activities" in Germany with new agreements with 2nd Bundesliga clubs St. Pauli, Union Berlin and Dynamo Dresden through the '20-21 season, according to GAMING INTELLIGENCE. The operator "will benefit from brand exposure on stadium advertising boards" at all three clubs, as well as branding on the clubs' websites and social media channels. It will also offer the clubs' fans access to "money can't buy" experiences and hospitality during the season. Bwin currently sponsors 2nd Bundesliga club Cologne, Borussia Dortmund and the third tier of German football (GAMING INTELLIGENCE, 8/17).

PREVIOUS Scores Of French Fans Queue For Jersey Bearing Second Star NEXT Serie A Side Lazio Signs Shirt Deal With Marathonbet

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 6, 2024

May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/08/20/Marketing-and-Sponsorship/bwin-2nd-Bundesliga.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/08/20/Marketing-and-Sponsorship/bwin-2nd-Bundesliga.aspx