Marketing and Sponsorship

Betting Brand Bwin Partners With Three 2nd Bundesliga Clubs

8.20.2018

Sports betting brand bwin "expanded its sponsorship activities" in Germany with new agreements with 2nd Bundesliga clubs St. Pauli, Union Berlin and Dynamo Dresden through the '20-21 season, according to GAMING INTELLIGENCE. The operator "will benefit from brand exposure on stadium advertising boards" at all three clubs, as well as branding on the clubs' websites and social media channels. It will also offer the clubs' fans access to "money can't buy" experiences and hospitality during the season. Bwin currently sponsors 2nd Bundesliga club Cologne, Borussia Dortmund and the third tier of German football (GAMING INTELLIGENCE, 8/17).

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