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Marketing and Sponsorship

Luis Suárez Signs £1M-A-Year Deal With Puma

Luis Suárez announced he is "switching from adidas to Puma as his sportswear sponsor" via an animated video posted online in which Suárez is "depicted in the Wild West, entering a saloon bar full of other star players," according to Matthew Smith of the London DAILY MAIL. The Barcelona striker previously wore adidas boots for a decade, but has made the switch to Puma in a deal worth £1M ($1.3M) a year. He is the "only major Barcelona player to be sponsored by Puma," while the Catalan club's kit continues to be sponsored by Nike. Suárez's talks with adidas had "stalled," and he played in blacked-out boots in friendlies over the summer, "indicating a problem with his previous sponsors" (DAILY MAIL, 8/16).

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