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Facebook To Carry CL Matches In Latin America Through '21

Facebook will broadcast Champions League matches in Latin America through '21, UEFA announced Wednesday, in the "latest bid by online platforms to tap into the lucrative live sports market," according to SPORT24. The deal will make Facebook "the exclusive free-to-air home for certain UEFA Champions League live matches across Spanish-speaking territories during the 2018-21 cycle," UEFA said in a statement. The social network will show 32 matches per year, including the final, on UEFA's Champions League Facebook page. The first match featured in the pact was Wednesday's Super Cup between Real Madrid and Atlético Madrid. Financial terms were not disclosed. The deal is part of a "growing effort by web-only platforms to grab a piece of increasingly sought-after sports programming" (SPORT24, 8/15).

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