Nike Football Creates 'Awaken The Phantom' Campaign

Nike Football "created an action-packed video to promote its Phantom football boot line," according to John McCarthy of THE DRUM. The two-and-a-half minute spot features footballers such as Philippe Coutinho, Kevin De Bruyne, Ronaldinho, Andrea Pirlo, Gennaro Gattuso, Mallory Pugh and Pierre-Emerick Aubameyang. Neymar is also included. Film Dir Matthew Vaughn of "X-Men: First Class" fame brings Nike's "Phantom" to life with his "customary flair." In the spot, a player wearing the Phantoms "transcends his/her material state" to become a "lightning-fast wisp on the ball." The work from Wieden+Kennedy attempts "to show how players can build a reputation by being devilish in possession." Again, Nike "intersects football with culture and the world of music." Nigerian rapper WizKid, Legendury Beatz, and Tiwa Savage appear in the video, which is scored with a mashup between Genesis and Heavy Metal by Justice (THE DRUM, 8/13).