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Marketing and Sponsorship

Leeds United Receives Sponsorship Inquiries About Bielsa's Bucket

League Championship side Leeds United has "a chance to cash in on Marcelo Bielsa's cult status" as it is "fielding offers to sponsor his pitchside bucket," according to Amitai Winehouse of the London DAILY MAIL. The Argentine manager oversaw a 3-1 win against Stoke City in his first competitive game as Leeds manager, "watching the entire match from his technical area while sat on an upturned bucket." The club's commercial department has "already been contacted by a number of businesses looking to associate themselves with Bielsa" by sponsoring the blue bucket. The 63-year-old "has traditionally sat on slightly unorthodox objects as a manager." At Ligue 1 side Marseille, he favored a blue ice cooler (DAILY MAIL, 8/8).

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