Disney and the Murdoch family "could keep Comcast and the City guessing until autumn over the fate of Sky" after declining to raise their bid at a "landmark moment in the takeover battle," according to Christopher Williams of the London TELEGRAPH. Close to a regulatory deadline, Fox on Tuesday published its offer documents but held its price at £14 ($18.05) per share, short of Comcast's £14.75 ($19.01)-per-share offer. The cable operator, which owns U.S. television network NBC and Hollywood studio Universal, "currently has the endorsement of the Sky board." Yet the latest development "does not signal a surrender" by Disney and the Murdoch family. Instead, it "started a clock during which Fox could improve its offer at any time." Comcast CEO Brian Roberts could be forced to wait until Sept. 22 to discover whether Disney Chair & CEO Bob Iger "wants another fight." Disney is "in control of the next move" after agreeing to pay $71B for most of the Murdoch family's entertainment assets, including Fox's 39% stake in Sky (TELEGRAPH, 8/7).