Philippines-based online gambling operator Letou became Inter Milan's first Asian online gaming partner. It is also "the first step into Serie A club sponsorship for the betting firm." Letou will be designated the club's official regional online gaming partner and "will have the right to use Inter Milan's logos and marks in its Asian promotions" (INSIDE WORLD FOOTBALL, 8/8).
Premier League side Watford reached an agreement with mobile betting brand MoPlay to become the club's new sleeve sponsor from the beginning of the '18-19 season. MoPlay's full logo will appear on the sleeve of the Watford home shirt, while the brand's app icon will be featured on the away shirt sleeve (Watford).
Lancashire County Cricket Club upgraded its partnership with Thomas Cook Sport, which will become the club's official team logistics partner in a three-year deal. TCS will provide Lancashire with "all accommodation and logistics arrangements for domestic fixtures." The company will also take on naming rights to the newly-branded Thomas Cook Sport Stand at Lancashire's Old Trafford stadium. The Thomas Cook Sport Terrace "will also be expanded as part of the new deal" (THE STADIUM BUSINESS, 8/6).
Cricket Australia on Tuesday launched #WATCHME, a marketing campaign created with sport agency Blood UTD to promote women's elite cricket, to coincide with tickets going on sale for the Women's Int'l Series. The campaign was launched with a 15-second teaser (CA).
Esports event organizer DreamHack Canada renewed its partnership with telecom Bell for the third year in a row. Both will be headline partners of DreamHack Montréal 2018 (THE ESPORTS OBSERVER, 8/8).
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Ligue 1 side Stade Malherbe Caen partnered with French clothing brand Teddy Smith. The company's brand will be featured on the club's shorts this season (SM Caen).
