Marketing and Sponsorship

Serie A Unveils New Logo, Social Channels To Mixed Reviews

8.9.2018

#ricominciA! La #SerieATIM 2018-2019 sta per iniziare. Seguici sul nuovo account Twitter @SerieA ! pic.twitter.com/gDplgqemis
— Serie A (@SerieA_TIM) August 8, 2018

Serie A announced the launch of a new logo and new social channels, "but it has not gone down well with fans," according to FOOTBALL ITALIA. Serie A unveiled its rebranding on Wednesday, with a "clear focus on the A aspect of its naming." Its new tagline: "Appassionante, Avvincente, Adrenalinica" -- "Exciting, Engaging, Adrenaline-pumping" -- consists of alliteration with the letter A. The league said that its new logo stems from "a desire to give centrality to the A," which is "a universally-distinctive element of our League." The Coppa Italia, Supercoppa and Primavera competitions will "also benefit from the division's rebranding." Serie A promoted new Facebook, Instagram and Twitter accounts, all bearing the name "SerieA." However, much of the social reaction to the league's new emblem has "varied from mixed to negative" (FOOTBALL ITALIA, 8/8).

Want to give props to Serie A for giving some U15 interns a chance to create the new logo https://t.co/nLfYdpgPKc
— Marcello #Maldini (@PresidenteMCM) August 8, 2018

Thos is just a brushed up logo. I think Serie A needs a complete rebrand but not just the logo but also the name to make it more universal. Look at how the Premier League rebranded and repackaged itself as inspiration.
— Jeff Lang (@b1anconeri) August 8, 2018

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