Bet365 Partners With Half Of La Liga's Clubs

Bet365 announced the "significant expansion" of its active sponsorship portfolio, securing partnerships with 10 of La Liga's 20 teams for the '18-19 season, according to Joe Streeter of SBC NEWS. The operator will sponsor Espanyol, Villarreal, Athletic Bilbao, Real Betis, Getafe, Huesca, Celta Vigo, Rayo Vallecano, Real Valladolid and Eibar. The partnerships follow bet365's sponsorship of La Liga coverage on Sky Sports, which expired at the end of last season and was not renewed. Betway recently ventured into the Spanish market, agreeing to deals with Alavés, Leganés and Levante. Bwin also recently agreed to partnerships with Valenica, Sevilla and Atlético Madrid (SBC NEWS, 8/2). In Stoke-on-Trent, Peter Smith reported bet365 is "not expected to be printed on all shirts" but the logo "will appear on websites and coaches," at press conferences, on social networks and at facilities (STOKE SENTINEL, 8/2).